Did you know that Google and other search engines do not index most of your Amazon listing content?
Truth is, Google’s job is to direct web users to an assortment of eCommerce options, and not just Amazon. Amazon’s job is to keep their customers shopping within the Amazon marketplace. This includes not allowing sellers/ vendors to promote their own sites. Which is why the A9 (Amazon algorithm) is unique and quite different from Google’s algorithm. And it's also why creating optimized content for both differ.
As an Amazon seller… that may be frustrating news to you.
But it doesn’t have to be. There’s a bright side to it all. Why else would I be writing this?
What if you could use the power of Google (and other search engines) to attract more customers to your listings? What if you could control what content shoppers are seeing online? Or if you could influence their decision by showcasing your value or authority in the marketplace, for your specific product niche.
Well… there is a way. And all you have to do is simply answer a question.
The QUESTIONS AND ANSWERS section to be specific.
“If you don’t like what’s being said about you, change the conversation.” ~Don Draper
To get Google to index your content, you need to create the content… or at least address it. In the Q&A section of your ASIN listing, there are “hopefully” a list of questions about that can are designed to separate you from your competitors, while giving your online shoppers the answers to the questions they need to make an informed decision. If you’re not utilizing this section… begin today.
But first, let’s take a look at an actual Amazon listing.
Let’s scroll down to the Q & A section of this item.
Here, you see the question, “Is there instructions on how to solve the cube?”
Now, out of all the different variations of Rubix’s Cubes available, not only on Amazon, but the ENTIRE World Wide Web… let’s see what happens when we Google that EXACT question, without mentioning Amazon in the search.
Oh… would you look at that. Scroll down, just a little bit… and on the very first page of Google search, that very same ASIN shows up on Google, for that specific question.
By now, you’re probably saying… “Well, that’s great Craig, but how does this help me?”
It’s simple really. What if you could address a highly asked question in regards to your product, answer it, and get it indexed on Google? So, whenever anyone searches for that specific question, they will be directed towards your Amazon listing. Are you beginning to see the value?
So, if you sell a flavored Whey Protein Powder, what if the question was, “Can protein powder be heated?” Imagine if this increased your search volume by an additional 10 – 20 – 50 or more shoppers a month. And remember, that’s from simply asking and answering a question. No ppc campaigns, no Facebook ads, and no copywriters (unless you need me).
Keep in mind, as a seller, you can not create your own questions. However, that doesn’t stop your business associates or favorite customers from doing so.
I guess, you’re next question will be… “Well how do I know which questions are being asked about my type of product?” Wow… it’s almost like I’m a mind-reader.
My first answer would be to simply use the Google search tool, and as you begin to type in your type of product or keyword, you should see a few questions that are being asked. However, he’s a more detailed (and FREE) answer: www.answerthepublic.com
Yup, this website is completely free, and allows you to type in a single keyword, and see what questions are being searched for via Google, social media, and all throughout the internet… relevant to the keyword that you’ve selected (see PROTEIN example below).
By simply doing a little research, not only do you get to know your target audience a bit better, but you may find a few backend keywords that you hadn't thought of, and more importantly, you’ll get to know the burning questions that are leading customers towards (or away from) the “Add to Cart” button.
Try it with your product(s). Be creative, and think outside the box when it comes to keywords and terms. If implemented correctly, this tiny little trick can help generate organic traffic to your listing… which means additional visibility with the A9… higher click rates… and (wait for it….) increased sales.
PLEASE KEEP IN MIND… This tip will not work overnight… (indexing takes a while) but can work in as little as a couple of weeks, to a month… depending on your listing popularity.
PLEASE NOTE: Nothing that I share here is known by the general public or the average Amazon seller/vendor. The more it’s implemented, the less effective it becomes.