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Making Your Case: How a Strong Brief Wins Creative Battles
Tired of marketing that whispers? The creative brief: your secret weapon to ditch the guesswork & finally get everyone on the same damn page. Stop wasting cash, start making noise.

Craig Singleton
May 154 min read
5 views


Product Identity Crisis? Rename or Rebrand Right
Confused about renaming vs. rebranding? Learn the crucial difference between these strategic shifts. This article explores when to simply change a name versus undertaking a full brand overhaul, emphasizing data-driven decisions based on customer engagement and sentiment to thrive in today's market.

Craig Singleton
Apr 173 min read
20 views


Tariffs and Tough Times: Building a Brand That Endures
Costs rising? Tariffs squeeze customers harder. Stop racing to the bottom. Make your brand essential. Find out how.

Craig Singleton
Apr 33 min read
33 views


Beyond the Logo: Unlock Growth by Mastering Product Branding
Insider tips to help retailers & entrepreneurs discover why product branding is crucial for standing out and building loyal customers

Craig Singleton
Mar 184 min read
10 views


"Me-Too" Marketing? No, Thank You.
Drowning in a sea of "me-too" products? Discover how to find your Unique Selling Proposition (USP) and stand out in the crowded marketplace.

Craig Singleton
Feb 253 min read
14 views


Humanizing Your Amazon Listings for 2025 Success
Stop copying competitors! Humanize your Amazon listings with brand voice & smart SEO for 2025 success. Learn how!

Craig Singleton
Feb 114 min read
13 views


Why Long-Form Content is Your Secret Weapon in 2025
Think short-form is king? Think again. Discover why long-form content is the secret weapon your marketing strategy needs in 2025.

Craig Singleton
Jan 143 min read
16 views


Deck the Halls with Data: Holiday Personalization Hacks
Tired of generic holiday marketing? Personalize your message & watch your engagement soar. Data is the key!

Craig Singleton
Dec 20, 20242 min read
10 views
0 comments


How to Craft On-Brand Holiday Marketing & Messaging
Want to create holiday marketing that's both festive and on-brand? My latest blog post is packed with actionable tips and insights.

Craig Singleton
Dec 5, 20243 min read
22 views
0 comments


Black Friday Branding: Ditch the Discounts, Dominate the Day
Get more from Black Friday. This year, don't just discount – dominate. Learn how to turn bargain hunters into lifelong brand champions.

Craig Singleton
Nov 21, 20242 min read
15 views


Conquering the Holiday Chaos: A Brand's Guide to Crushing Q4 2024
This holiday season is going to be a wild ride for brands! 🛍️ Conquer the chaos with value, connection, and authenticity.

Craig Singleton
Oct 31, 20245 min read
13 views


Marketing to the Marketing-Aware: A Guide to Cutting Through the Noise
Stop selling ice to Eskimos. Learn how to connect with today's marketing-savvy audience.

Craig Singleton
Oct 18, 20243 min read
8 views
0 comments


Beyond the Buy Button: Why Mindful Shopping Matters in E-commerce
Mindful shoppers are changing the e-commerce game. Is your brand ready? Learn how to connect with them and build a brand with purpose.

Craig Singleton
Oct 3, 20243 min read
19 views


Stop Chasing Competitors: Building Brand Equity in 2024
Conquer ecommerce chaos with Zen-like focus: Focus on your strengths, not rivals. Build a brand that blooms, even in the shadow of giants.

Craig Singleton
Sep 26, 20243 min read
12 views


Your Amazon Reviews are Gold: Here's How to Mine Them
Unleash the power of Amazon reviews! I'll reveal how to turn customer feedback into your brand's biggest asset, boosting trust and sales.

Craig Singleton
Sep 17, 20244 min read
15 views


Content, Community, & Conversions: The E-commerce Trinity for Brand Success
Unlock e-commerce success with this comprehensive guide to content, community, and conversions – the holy trinity for brand growth.

Craig Singleton
Sep 10, 20243 min read
10 views
0 comments


7 Commandments for Building Customer Loyalty That'll Make 'Em Stick Around Like Glue
Transform one-time buyers into loyal brand advocates! Learn 7 essential strategies to foster customer loyalty and retention in eCommerce.

Craig Singleton
Sep 4, 20243 min read
10 views
0 comments


How to Win Customers and Influence with Social Media & Content Marketing
Elevate your e-commerce brand w/ social media & content marketing. Learn to build loyalty, stand out, and drive growth beyond product pages.

Craig Singleton
Aug 26, 20243 min read
9 views
0 comments


Press Releases: The eCommerce Secret Weapon to Skyrocket Your Brand (and Sales)
Hey there! It's your witty wordsmith here to spill the beans on a secret weapon that'll make your brand the talk of the town: the mighty...

Craig Singleton
Aug 19, 20243 min read
10 views
0 comments


7 Reasons Why Your Product Brand Needs a Blog
Forget the fluff! 7 reasons why your brand needs a blog (and it's not just marketing mumbo jumbo).

Craig Singleton
Aug 11, 20243 min read
16 views
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