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Kill Your Buyer Persona: The Alter Ego Hack for Copy That Converts
Your "Seller" brain is the enemy of good copy. It’s impossible to see your product with fresh eyes. You know too much. You’re biased. So, you need to stop being you.
Your generic buyer persona is failing. It's time to stop writing to your customer and start writing from their mind. Learn the pro-level alter ego hack to write copy that builds a real connection—and actually converts.
Craig Singleton
Oct 272 min read
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The AI Playbook: Why You're Still the Only Expert in the Room
Tired of blending in? Most AI content is digital wallpaper. Discover how to leverage AI for data, but unleash your human genius to craft magnetic words, images & videos that truly connect, convert, and make your brand unforgettable. Stop being "good enough." Start dominating.
Craig Singleton
Jul 154 min read
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Making Your Case: How a Strong Brief Wins Creative Battles
Tired of marketing that whispers? The creative brief: your secret weapon to ditch the guesswork & finally get everyone on the same damn page. Stop wasting cash, start making noise.
Craig Singleton
May 154 min read
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Product Identity Crisis? Rename or Rebrand Right
Confused about renaming vs. rebranding? Learn the crucial difference between these strategic shifts. This article explores when to simply change a name versus undertaking a full brand overhaul, emphasizing data-driven decisions based on customer engagement and sentiment to thrive in today's market.
Craig Singleton
Apr 173 min read
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